Visual Designer
EVENTS
Backbase Tour
This was the first time this event was hosted. We focused on the Saudi Arabia and Africa market, we brought Backbase to them, insightful presentations and demos were shared to customers and prospects.For this, I created various types of assets, digital and print, and adapted them to each market.
- For the venue: rollups, flags, registration point, demo booths.
- To promote the event: landing pages, social (organic and paid) and email banners
events
Backbase Engage
The event of the year for Backbase, when customers come to see the latest developments of the company and connect with others to share challenges and learn from them.I provided valuable support to the design team in the development of event branding. This included designing social banners to share teasers and reveal the speakers for each session. Moreover, I refined the presentations of stakeholders, ensuring seamless brand alignment and visually conveying clear messages.
EVENTS
Trade shows
During my time at Backbase, I had the exciting opportunity to design booths for the company's participation in trade shows across the globe. I took into account the size and layout of the exhibition spaces. Following the brand guidelines closely, I ensured that the booths effectively showcased the key message and visually represented the essence of our brand.Understanding the significance of the target market attending these trade shows, I carefully selected imagery that resonated with both our own brand identity and the interests of the attendees.Through strategic use of color, graphics, and overall booth layout, I aimed to create an immersive experience that left a lasting impression on visitors and effectively communicated the company's value proposition.
work
Websites
At Tiqets, I took on the responsibility of designing impactful landing pages for various customer-facing campaigns. From virtual experiences to in-person activities, and even for the prestigious Remarkable Venue Awards campaign.I spearheaded the creation of engaging and visually appealing layouts. Collaborating closely with the lead Visual Designer, I ensured that the designs remained consistent with the established brand identity.Additionally, I designed user-friendly forms, utilizing platforms such as Typeform and Mailchimp, enabling seamless contest sign-ups for participants. These experiences showcase my ability to create captivating landing pages and optimize user engagement within a campaign context.
work
Editorials
Throughout my professional journey, I have gained experience in creating captivating ebooks, guides, and brochures. With a keen eye for design and a thorough understanding of content structure, I have crafted engaging layouts that seamlessly combine informative text, stunning visuals, and compelling graphics. I strive to create visually appealing and user-friendly material.In my role, I have collaborated closely with content creators to ensure that the design aligns with the desired objectives and effectively communicates the intended message. By understanding the target audience and their preferences, I tailor each design to capture their attention and guide them through the content seamlessly. From selecting the appropriate imagery to establishing consistent branding elements.
about me
Val
I am a Visual Designer and Marketer living in the Netherlands for 12 years. I have a strong interest in visual communication, project management and food!In the last years, I specialised in developing visually captivating designs and graphics for a wide range of digital and print materials. With a keen eye for detail, I take pride in creating and upholding consistent brand identities across all design assets.By collaborating closely with cross-functional teams, I strive to understand campaign requirements and project objectives thoroughly. Drawing upon my creative expertise, I conceptualise and bring to life design solutions that effectively convey messages resonating with the target market.At Tiqets, I was the Content Marketing Manager, in charge of coordinating campaigns and the content of the B2B websites and the blog. I rebranded the Tiqets Blog and implemented SEO, with the changes made the blog grew its visits to 347%, built a newsletter and became one of the top channels of the company.At Backbase, I joined as a Visual Designer and Content Manager. I coordinated all the new content across different departments. As a Designer, I was responsible for creating online and offline visual assets for different regions.
